AI isn't gonna solve your problem.

Hey guys!

It’s been a while, but a lot has been happening in the Applied Intelligence world.

Here’s what I’ve got for you today:

• Why most transformation initiatives fail

• How NOT to screw up AI video prompting

• How E-commerce Brands Are Using AI to Transform Customer Experience: Panel Discussion

Why most transformation initiatives fail…

Too often, transformation projects flop because we’re dazzled by the latest tech instead of solving real problems. Companies throw AI at everything, hoping for instant magic. But here’s the truth: AI isn’t a magic wand—it’s a tool. The question isn’t “What tech do we use?” but rather, “What problem are we solving?”

Here’s how to avoid becoming another failed transformation stat:

• Define the Pain Point: Don’t just adopt AI—use it with purpose. Transformation should start with understanding the core problem, not jumping on the AI bandwagon.

• Evolve, Don’t Disrupt: Radical change sounds glamorous, but thoughtful evolution often wins. Instead of blowing things up, ask where AI can enhance your current strategy.

• Make the Tool Work for You: The power of AI lies in targeted, meaningful use—not in the number of buzzwords you can pack into a pitch deck.

Watch my short podcast clip with David Shingy to rethink your approach to AI: less hype, more impact.🔥

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THE ACADEMY

How NOT to screw up video prompting

AI is getting really good at generating videos. Like, scarily good. But why is it that some videos look like they've come straight out of a Hollywood studio, while others are a little more...strange?

Well, as you probably guessed, it’s all about the prompt.

Sh*tty prompts = sh*tty output.

That goes for basically anything AI.

So in case you’re wondering how to create a good video prompt (for the day you decide to create your own deep fake (jks, don’t do that)), here’s a 1-minute tutorial from the folks at Shopify.

IN CASE YOU MISSED ME…

How E-commerce Brands Are Using AI to Transform Customer Experience

It was an honor to dive deep into how brands are evolving with e-commerce, omnichannel, and AI strategies with Nuno Bamberg (SVP Brand and Marketing, Sleep Country) recently!

In our panel discussion, we spoke about:

• Shifting Consumer Demands: the impact of e-commerce and omnichannel strategies on brand positioning and how digital can let consumers engage online with the same in-store service quality.

• Targeted Marketing: how to use data clean rooms for hyper-targeted marketing, creating loyal customers by personalizing online experience.

• AI Integration in Retail: using AI for customer insights, creative production, and personalized service, and how AI tools enable faster decision-making while reinforcing the importance of human strategy.

SPOTTED IN THE WILD

I want to hear from you!

What did you think of today’s email? Reply and let me know!

Thanks for reading!

See you next week.

Imteaz & the Applied Intelligence team