If You’re Not Using Retail Media Like This, You’re Falling Behind.

Hey guys,

In a world where AI is already running so parts of the marketing ecosystem, retail media is rewriting the rules, and attention spans are shrinking faster than budgets, we bring you this week’s newsletter.

This edition covers how top brands are winning with retail media, why your voice is your most underrated power move, and how a chance encounter with credit card fraud launched a career in AI.

If You’re Not Using Retail Media Like This, You’re Falling Behind.

Retail media isn’t just another place to splash your ad budget—it’s the holy trinity of wins for brands, retailers, and consumers.

When done right, everyone cashes in:

🔹 Brands – Smarter targeting = higher ROI (finally, ads people actually want to see).
🔹 Retailers – First-party data turns into a goldmine of new revenue streams.
🔹 Consumers – Less noise, more spot-on recommendations (because no one needs another irrelevant ad).

Bottom line? 

Retail media isn’t optional—it’s the backbone of modern marketing. If you’re still relying on old-school strategies, you’re already behind.

📖 Get the full breakdown here.

THE ACADEMY

How to speak and think faster in 14 mins

In the fast-moving world of CPG, AI, and retail media, data drives decisions—but how you communicate those decisions is what gets them heard. You can have the smartest insights in the room, but if your delivery doesn’t land, your impact disappears.

In this video, Vinh Giang reveals how mastering your voice can transform the way you lead, sell, and influence:

🔹 Why your vocal delivery matters just as much as your data
🔹 Techniques to command attention in high-stakes conversations
🔹 How to speak with confidence, clarity, and persuasion

In an industry where every meeting is a battle for attention, your voice could be the difference between buy-in and being ignored. Learn how to use it to your advantage.

📺 Watch the video here.

IN CASE YOU MISSED ME…

From Chasing Fraudsters to AI—Tanika’s Wild Career Pivot

Most data scientists start with algorithms. Tanika Gupta (Director of Data Science at Sigmoid) started by chasing fraudsters.

In this episode, she breaks down how uncovering credit card fraud at a major credit card company led her into AI, why most machine learning teams focus on the wrong things, and how generative AI is exposing a whole new set of risks that need to be managed effectively.

If you think AI alone can solve your business problems, think again—Tanika’s insights might just change the way you look at data & AI forever.

Watch now.

SPOTTED IN THE WILD

I want to hear from you!

What did you think of today’s email? Reply and let me know!

Thanks for reading!

See you next week.

Imteaz & the Applied Intelligence team