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- Meta’s Betting on Glasses. And TikTok Just Made Video Generation insanely easy.
Meta’s Betting on Glasses. And TikTok Just Made Video Generation insanely easy.
From corporate power shifts to agentic assistants, the AI landscape just made your org chart look outdated.
Imteaz Ahmed
May 20, 2025
THE LATEST IN CPG, TECH & AI
1. Meta’s AI Glasses May Skip the Screen
Meta is doubling down on “super-sensing” wearables—glasses that combine language models, camera vision, and real-time interaction.
Why it matters for CPG:
The UI shift is real. Prepare for commerce without screens. Discovery, shopping, and cooking guidance might move to AR glasses and more immersive experiences -not apps. It’s time to test building experience-first content and ambient product experiences rather than more apps no one will actually use.
2. TikTok’s AI Video Engine Is Here
TikTok is rolling out AI Alive, which turns still images into videos with music and transitions. ByteDance is racing to lead consumer-facing VLMs.
Why it matters for CPG:
This is how generative video hits mass adoption. Expect a flood of low-effort, AI-generated content. For brands, this raises the bar: “human-made” becomes the premium signal. That opens space for premium storytelling.
3. Anthropic Is Quietly Testing Self-Correcting Agents
Claude's upcoming upgrade will give it the ability to propose, reason, retrieve, and revise—essentially turning it into an autonomous analyst.
Why it matters for CPG:
Imagine Claude checking its own media plan outputs against Amazon sales or consumer reviews before showing you a deck. We’re entering the era of agents that think, not just type and create content. Imagine have QBR reports that are updated in real time based on whats happen in market today, rather than when the deck was created a few weeks ago.
5. Manus AI Is Now Public—and Worth Trying
The image generation platform combines prompt understanding with workflows and research. It’s now open to all users, no waitlist.
Why it matters for CPG:
This is the kind of tool that could replace 3 teams: Brand, agency, and analytics. It doesn’t just create images—it creates market-ready creative by integrating audience insight and product intent.
