Your A/B Testing Strategy Is So 2023.

Hey guys,

In a world where American politics feels like a never-ending reality show with ever-wilder plot twists, at least AI in CPG follows a script—optimize, personalize, and (unlike certain campaign strategies) actually learn from the data.

This week, we’re breaking down how AI is reshaping performance marketing, the power of multi-armed bandits, and what brands can learn from smarter testing strategies.

Let’s dive in.

Here’s what I’ve got for you today:

• Your A/B Testing Strategy Is So 2023. Here’s What To Do Instead.

• Top CPG Podcasts to Follow in 2025

• From Lady Gaga to David Guetta—Mark Adams builds brands for music’s biggest names. Here’s Why He Would Never Want To Be Famous.

Your A/B Testing Strategy Is So 2023. Here’s What To Do Instead.

If you’re still running basic A/B tests, you’re leaving money on the table.

AI-powered multi-armed bandits are the smarter way to optimize media performance—dynamically shifting traffic to the best-performing variations in real-time instead of waiting for statistical significance.

I broke this down in a recent conversation with Ecommert, where we covered:

🔹 Why traditional A/B testing is too slow for today’s marketing landscape
🔹 How AI-driven optimization models can drive faster, more efficient campaign wins
🔹 The power of combining first-party and retailer data to uncover untapped audiences

The future of performance marketing isn’t just about testing—it’s about learning and adapting at scale.

📺 Watch the full clip here.

THE ACADEMY

Top CPG Podcasts to Follow in 2025

With the flood of AI hype and marketing jargon, finding real value in a podcast can feel like looking for a needle in a haystack.

Luckily, the work’s been done for you.

The CPG Guys just dropped their must-follow podcasts for 2025, and guess who made the cut?

🎉 My Applied Intelligence Podcast—right up there with some of the best minds in the industry.

If you’re into AI, CPG, and marketing strategies that actually work, this is your sign to plug in.

Check out the full list here and start levelling up your listening game.

IN CASE YOU MISSED ME…

From Lady Gaga to David Guetta—Mark Adams builds brands for music’s biggest names. Here’s why he would never want to be famous.

Most guests ease into a podcast. Not Mark Adams.

When asked what the title of his final chapter would be, the LinkedIn Top Voice of 2022 didn’t miss a beat: "Disgraced. Death. I fully intend to die in an utterly disgraced way—I just don’t know how yet."

And that’s just the beginning.

From working with global brands and A-list celebrities to navigating the chaos of digital transformation and the current political climate, Mark drops some of the most unfiltered, thought-provoking insights you’ll hear this year.

AI, innovation, culture—it’s all up for debate.

If you think you have a strategy, this episode might make you question everything.

Watch now.

SPOTTED IN THE WILD

I want to hear from you!

What did you think of today’s email? Reply and let me know!

Thanks for reading!

See you next week.

Imteaz & the Applied Intelligence team