AI
CPG
+1
Aug 5, 2026
•
3 min read
The simulated customer
Synthetic respondents are about to cost a fraction of a panel. Here is the line between the research they can do and the research they must never touch.
CPG
+1
Aug 5, 2026
•
3 min read
Synthetic respondents are about to cost a fraction of a panel. Here is the line between the research they can do and the research they must never touch.
